Sunday, June 29, 2008

Flavio Briatore


MD Flavio Briatore runs the Renault Formula One team. Briatore was previously in charge of the Benetton team that Renault, upon its return to the sport after a few years absence, bought out. Briatore’s background is purely commercial. He has no technical expertise (once asked a question about a fuel filter, he replied: “Hey, I wouldn’t know the difference between a fuel filter and a coffee filter”). Briatore’s lack of technical expertise, however, hasn’t stopped him from being one of the most successful of all team bosses.

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