F1 Commercial director

The commercial director or manager is usually a man behind the scenes who oversees sponsorship deals and the terms of commercial or technical liaisons. He must have cold eyes of steel with dollar signs on them. The heads of the finance and accounting departments report to him. Even this definition is a generalisation that applies mainly to the independent teams – but not always! Within the factory teams, the commercial director role is normally filled by someone from within the parent company because most of the finance is actually sourced from the car producer itself.
Then again, at Renault F1, much of this role is taken by MD Flavio Briatore, the team boss. There are no set rules of team structure in Formula One. The commercial director (sometimes called the head of marketing or the marketing manager) usually plays a fundamental role in attracting sponsors to the team and sets up the structure necessary to look after them. He also usually determines which space on the car equates to how many millions of dollars.