In the early 1900s, Formula One racing was purely the domain of rich gentlemen who found no better way to spend their money than to go racing at weekends. This scenario didn’t change for several decades, although teams began to realize that they could actually pay drivers for their talent, not just because they were paying for the racing seat.
The growth of sponsorship in the 1960s, allied to greater media and public awareness of sport, helped lift Formula One until it really exploded in popularity in the 1980s – thanks to widespread television coverage. Now there is almost no holding it back.
The growth of sponsorship in the 1960s, allied to greater media and public awareness of sport, helped lift Formula One until it really exploded in popularity in the 1980s – thanks to widespread television coverage. Now there is almost no holding it back.
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